Important Message To Our Customers About Coronavirus

We understand the significant impact that the coronavirus pandemic is having on many of our small business clients including our own. This is an unprecedented situation, and we want to help those who have been impacted by this health crisis.

Please know that we are fully operational with our entire staff working from home.

We will continue to devote all of our resources to help ensure your marketing and IT services continue without interruption. 

How We Utilize Technology During This Time:

As you are already aware, we regularly meet in person or conduct conference calls to discuss your marketing campaign along with any consulting on any new business opportunities that may arise when it comes to digital marketing. 

Due to the current situation, we are leveraging technology to make sure there are no lapses in communication. That means we are now conducting video chats, screen sharing and allowing you to schedule time on our calendar when it’s most convenient for you via scheduling app.  In today’s day and age it is of the utmost importance to be flexible and have an open line of communication with our clients and we hope all of you take advantage of this opportunity.

How Your Business Can Utilize Technology During This Time:

We understand we are all in a new, unique, challenging situation, for some , a situation that we may have not been prepared for. Having to work from home when you are used to being at the office can cause further disruption in your business if you are not adequately prepared. It can also be overwhelming when you also need to keep track of your employees. Here is a list of tips you can use to help manage your work from home routine.

1. Cloud document tools

Most people know about Gmail, but are you familiar with Google Suite? Think Microsoft Office but better. Create documents, spreadsheets, slide presentations and save it all to the cloud and access it from your laptop, phone or tablet.

2. Video conferencing

There are plenty of providers to choose from, but one you may have heard alot about lately is Zoom video. Zoom is a very flexible and robust software but if you need something simple to communicate, Skype, Facetime and Facebook video calls may suffice.

3. Chat tools

Whether it is getting updates from your team or sharing files, Slack is a popular tool to help you and your team work more efficiently. Other simpler alternatives include Facebook Messenger or Google Chat

4. Internet

Things have changed over the last few years where we are using more connected devices at home more than ever. Think about your laptop, tablet, gaming console, Alexa, TV, not to mention the other countless devices your family uses. You have to make sure your internet speed is up to par to handle the additional bandwidth you may be using during this time you are working from home. Talk to your internet service provider and see if you may need to upgrade your internet plan. 


Helpful Resource Links To Help You Apply For Loans For Your Business:


We understand that these are difficult times for all of us and we want you to know that we are here to help. Some of this information you may already be aware of and some of it may be brand new to you. As new information becomes available we will try to pass it on. We are all in this together so we’d like to share to hopefully help you and your business.


#1. Granting Low-Interest Loans to Cover Payroll, Rent, and Other Necessities

The Paycheck Protection Program provides Small Business Administration (SBA) loans to small businesses under 500 employees. This program includes nonprofit organizations that are organized as a 501(c)(3) and 501(c)(19).


SBA loans from the Paycheck Protection Program are available through approved banks, credit unions and some non-bank lenders and can be used for payroll costs, interest, rent and utilities. The loans require no personal guarantee or collateral and principal, while interest is capped and fees are deferred for 6 months.


Click here to apply for a loan through the Paycheck Protection Program.


#2. Offering Forgiveness for Employers Who Meet Specific Criteria

Under Section 1106 of the CARES act, these SBA loans are eligible for forgiveness for employers that maintain employment (or at least 90% of employment) at full compensation between March 1 and June 30th. These loan forgiveness rules also apply to many nonprofit organizations.


The US Chamber of Commerce has produced a great summary on the Paycheck Protection Program. For more information on Paycheck Protection Act (PPA) and SBA loans, and loan forgiveness eligibility, contact your nonprofit’s bank or financial institution.


#3. Providing Loans with Emergency Funding

Section 1110 of the CARES Act provides Economic Injury Disaster Loans, also without collateral or personal guarantee requirements and includes the ability to receive a $10,000 emergency advance within three days of applying. Emergency advance funds can be used for payroll costs, rent/mortgage payments, or increased material costs. If the application is denied, the applicant is not required to repay the $10,000 advance.


Click here to apply for an Economic Injury Disaster Loan.

#4. Local Grants for Montgomery County Businesses

Recognizing the need to provide support to strengthen our local businesses and communities, Montgomery County is providing $1 million in economic development funds to provide grants to eligible small businesses. Administered in partnership with the Redevelopment Authority of Montgomery County with the Montgomery County Commerce Department, eligible applicants may apply for up to $25,000.


Click here to apply for Montgomery County Small Business Grant Program.

We understand that this may be a difficult time for you, your families and your employees but we know we’ll get through it together.



SMX East – What we learned

At Nexvel, one of our commitments to our clients is to stay up to date with daily search engine industry news & trends in search marketing (SEM) – paid search advertising (PPC) & search engine optimization (SEO).

Every year Search Engine Land hosts the world’s largest search engine marketing conference and expo. If you aren’t familiar with who Search Engine Land is they are the source for news about SEO, SEM & Search Engines.

Our experience at the SMX Expo in New York was an awesome one. SMX is the only conference series entirely devoted to search marketing and how search fits in the marketing mix. We got to deep dive into SEO and SEM tactics and collaborate with other digital marketers in a welcoming environment.

The biggest take away for us was how important it is to stay up to date and learn from our peers in the industry. Our sessions included seminars on local search, trends in PPC advertising , advanced SEO, link building, enterprise SEO and more. It was an awesome experience and a great investment we will be making each year.

If your looking for a Philadelphia SEO Company or a digital marketing agency in Philadelphia contact us today at (215) 885-8686 and learn how neXVel Solutions can help your business reach the next level.



PPC + SEO = A match made in heaven

Integrating SEO with PPC

Connors, Julian “PPC + SEO = A match made in marketing heaven.” Web blog post. SearchEngineLand, October 6th, 2016


Developing digital marketing campaigns that combine SEO with PPC is not only necessary for achieving prime listing positions, it’s now the only way to maximize traffic and conversion opportunities.

As the former Organic Search Manager for a Fortune 500 brand that specializes in home care, I was responsible for developing comprehensive, complex digital campaigns that focused on consumer behavior alignment and conversion optimization.

When our team made the effort to combine both SEO and PPC strategies/data, we were able to identify a multitude of critical data points dedicated to consumer behavior, intentions and location/geography.

This level of precision allowed us to:

  • modify our organic keyword strategy so that we could create and optimize new content to rank within specific geographic locations, applying exact phrases used by our target audience to align with their intentions;
  • adjust our PPC budgets so that we were only running ads within the most popular markets and effective time frames; and
  • align our PPC ads with their offline marketing schedule to maximize awareness and conversions.

Overall, these actions resulted in:

  • 30-percent increase in organic traffic
  • 25-percent increase in paid clicks
  • 35-percent savings in ad spend
  • 20-percent increase in quarterly profits

Most digital marketing agencies are built with SEO and PPC sitting on opposite sides of the building.

Both teams work tirelessly, developing keyword strategies, creating unique content and employing a number of tactics that focus on attracting online consumers. Even though each team uses different systems and tactics to drive conversions, there is a tremendous amount of critical data that can be used to create a synergistic and harmonious relationship, bolstering results for everyone.

Check out the following ways that SEO and PPC can combine efforts to improve their strategies, as well as to drive conversions like never before.

Share keyword data to increase the intelligence of your campaigns

Keywords are the foundation for any successful SEO or PPC campaign.

For PPC strategists, keywords are used to facilitate creative relationships with consumers who are located further down the conversion funnel.

In the world of SEO, keywords are used to dictate the information architecture of a website, as well as its content strategy.

Both teams conduct keyword research in order to identify terms that align with their target audience’s online behavior, project traffic growth and drive qualified conversions.

Because more consumers are using long-tail phrases and complete sentences when searching than ever before, keyword data must be shared across both teams in order to offer coordinated messages that keep brands top-of-mind and solicit qualified conversions.

If your looking for a Philadelphia SEO Company or a digital marketing agency in Philadelphia to handle your PPC Marketing in Philadelphia contact us today at (215) 885-8686 and learn how neXVel Solutions can help your business reach the next level.

Connors, Julian “PPC + SEO = A match made in marketing heaven.” Web blog post. SearchEngineLand, October 6th, 2016


What are they saying about you?

If you’ve been in business long enough, you would have gotten at least one bad review online. Getting one does hurt – your ego and seemingly your online reputation!

However – if you see the negative review as a constructive feedback, it will give you a positive opportunity to strengthen your relationship with the customer while re-enforcing your positive image. Here’s how:

Don’t react – Respond: If you argue or retaliate online it will only make your organization look petty. It will help to sit back and examine the situation realistically. Businesses have an option to comment on the reviews. Use this to reach out to the customer to understand more about the problem using a ‘concerned’ tone of voice. Assure the customer that you are open to their comments and suggestions and that you are glad to have the opportunity to correct the situation. Whatever is the outcome, even an unhappy customer will be more likely to do business with you again if you are successful in establishing a dialogue with them.

Let good bury the bad: Research says that people are more likely to write a review when they are unsatisfied rather than when they are satisfied. So encourage your regular happy customers to review your business. This would more likely offset negative reviews and demonstrate that a customer’s dissatisfaction with your business is the exception and not necessarily the rule.

There may be times when you get a bad review written by a disgruntled employee or a competitor. At such times you can ‘flag’ the comments. Try not to use this method too often though as you risk flagging of your account by the review site.

If your looking for a way to manage your online reputation or a digital marketing agency in Philadelphia to handle your marketing needs contact us today at (215) 885-8686 and learn how neXVel Solutions can help your business reach the next level.

Ruchika, Batra “How to address negative reviews.” Web blog post., August 1st, 2016